VERMONT ATTORNEY GENERAL FILES LAWSUIT AGAINST MAKERS OF 5-HOUR ENERGY
July 21, 2014
The Vermont Attorney General’s Office has filed suit against Living Essentials, LLC and Innovation Ventures, LLC, the makers, marketers and sellers of 5-hour ENERGY®. The Complaint alleges that the companies repeatedly violated the Vermont Consumer Protection Act by making deceptive promotional claims about their product. For example, while 5-hour ENERGY® says its proprietary blend of nutrients and caffeine provides benefits like energy, focus and alertness, the only ingredient in 5-hour ENERGY® that has any effect is its concentrated shot of caffeine.
“Vermont will not permit the advertisement of a product as being effective unless there is sufficient evidence to support such claims,” said Attorney General Bill Sorrell. “Consumers are entitled to know the facts when they make the decision to buy a product.”
Vermont is one of the leaders of a multistate attorney investigation of 5-hour ENERGY®.